YouTube is consistently among the highest traffic websites in the world,

with over one billion users (almost 1/3 of all the people on the internet) and

it reaches more people between 18 and 49 than any U.S. cable network!

Here are some interesting statistics about YouTube:

> https://www.youtube.com/yt/press/en-GB/statistics.html

As you can see, there’s very little reason to avoid advertising on YouTube,

especially if you’re trying to reach that all-important 18-49 age range that

YouTube has such a large number of.

Not only does the site have a massive amount of traffic – they claim that
people watch hundreds of millions of hours of videos every single day –

but it has a great potential to convert, too. Video is one of the most

effective ad formats available! There’s really no better way to convey a lot

of information quickly while keeping the user’s interest.

In this guide, you’re going to learn how to take advantage of YouTube ads

in order to generate leads, get sales, or whatever other conversion goals

you have in mind.